FEI
BeOne campaign

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Partnering with Redtorch (the global social media and editorial agency for the FEI), we created the visual identity for their global campaign intended to promote the most significant event in the Equestrian calendar; the 2018 FEI World Equestrian Games in Tryon, North Carolina.

Taking place every four years in the middle of the Olympic cycle, the Games comprise 1,000 athletes, 1,500 horses and 500,000 spectators from more than 70 countries.

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The principal aim of the campaign was to represent the equestrian fans, athletes and teams from across the globe who will come together to celebrate the sport – as one.

We worked with Redtorch's concept #BeOne to create a visual identity framework for the campaign, comprising logo, campaign visuals and brand elements for use in both print and digital arenas. We then created a series of campaign materials, including videos, adverts and social media posts, based around the campaign's key phrases: BeEpic, BeFree, BeUnited, BeFearless, BeSpectacular and BeVictorious.

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28,000,000
impressions
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4.8m video views
building up to the FEI World Equestrian Games™
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