Every year, hundreds of thousands of children are smuggled across borders and sold as commodities, including promising young footballers who are trafficked by sham agents promising fame, riches, and an escape route from a cycle of poverty. Mission 89 exists for one reason – to stop child trafficking in the name of sport.
Mission 89 commissioned T+T to create a new visual identity and create a brand proposition. The brief was to present Mission 89 as being both credible and authoritative, in a way that would position it comfortably alongside partner and donor organisations.
Putting a stop to child
trafficking in the name of sport
We introduced bold typography, energetic colours and provocative messaging to help the organisation raise awareness around the issue, as well as standing out in the minds of their audience. To carry Mission 89's message with authenticity, the awareness campaign featured victims of child trafficking, telling their story under the hashtag #notinourgame.